Furniture and home goods have always been big business. But in the last few years, consumers have been shifting their buying habits, especially when it comes to purchasing these items online. These trends are due to a number of factors, including the COVID-19 pandemic that impacted consumer behavior by forcing people to stay at home and thus causing a decline in sales, as well as the increasing popularity of ecommerce platforms such as FabFurnish, Pepperfry, and Urban Ladder.
Furniture ecommerce is defined as the sale of furniture and other household products through an online store or marketplace. This can be anything from larger items, such as couches or beds, to much smaller decorative items, such as throw pillows or table lamps. Furniture ecommerce is expected to grow rapidly over the next decade, with an increasing demand for both traditional and modern design styles. Millennials, in particular, are leading this trend, as they tend to prefer more minimalist and contemporary designs, with clean lines and neutral tones.
While most furniture buyers are sticking with familiar brands, they’re also showing an interest in the environment and are looking to buy more sustainable pieces. In fact, 33% of furniture buyers labeled themselves environmentally conscious and are willing to pay more for sustainably-sourced pieces.
Another emerging trend is the desire for functional furniture. With more and more families choosing to live in smaller spaces, there’s been a huge shift towards multi-purpose furniture that can be moved around and even folded. Moreover, there’s been a surge in demand for smart furniture that allows users to control their appliances from their smartphone.
In addition to functional furniture, consumers are increasingly interested in purchasing items that scream “luxury.” In particular, buyers are putting more money into luxury bedroom furniture and office furniture. They’re also splurging on unique pieces, such as custom-made chairs or a lounge that they can call their own.
Lastly, furniture buyers are showing increased preference for omnichannel shopping. They want the convenience of buying online and being able to visit stores to see their purchases in person. This is particularly true among high-income earners, parents, and Millennial shoppers.
While these trends are likely to continue over the next few years, it’s important for furniture and home goods manufacturers to keep up with consumer demand by adjusting their marketing and production strategies accordingly. By doing so, they’ll be able to capitalize on this growing opportunity while ensuring that their customers are satisfied with their products. By following these furniture ecommerce trends, they’ll be one step ahead of their competition. This is a great way to increase profits and ensure that their businesses are successful for the long haul.
